The brand name for Samsung’s Cinema LED direct view screen will be Samsung Premier. The trademark application was discovered and shared with Celluloid Junkie by consumer electronics website LetsGoDigital, which found that the Korean electronics major filed a trademark application (serial no. 87628359) for the name Samsung Premier with the USPTO and the EUIPO on 29 September (see chart below).
Source: Samsung Cinema LED Brand Name Revealed – Celluloid Junkie