#cinemacon2016: Screening Room Concept Already A Topic Of Discussion At CinemaCon: “There’s Only Risk,” Studio International Exec Says

At today’s CinemaCon International Day panel “Exhibition and Distribution: Collaborating and Partnering for the Greater Cause,” foreign distribution and exhibition executives addressed the elephant in the room here at this week’s confab: Is there a future for premium day-and-date VOD services like the Screening Room or shortened theatrical windows like what Paramount experimented with last year on Scouts Guide to the Zombie Apocalypse and Paranormal Activity: The Ghost Dimension?