The film exhibition industry is understandably upbeat about the new immersive audio formats, Dolby Atmos and Barco Auro 11.1. Both systems offer exhibitors the means for gaining a competitive edge relative to home systems and across-town rivals. Granted, operators grumble about choosing one or the other in “format wars.” Regardless of the outcome, however, the adoption of immersive sound requires a substantial investment in new amplifiers and loudspeakers. And it’s not just a matter of a greater quantity of loudspeakers. To realize the audience-exciting potential of immersive sound, it is important for exhibitors to consider the demands these new formats place on the loudspeakers, particularly the surround components.