Sena Cinemas, Reykjavik has signed a multi-year agreement with Movio Cinema to better analyze, understand and connect with its cinema audiences. Sena owns and operates Iceland’s largest cinemas including Smarabio equipped with laser projectors for all screens and a Dolby Atmos sound system in the main hall. Smarabio’s fun center hosts an arcade, laser tag, virtual reality games, karaoke, and facilities to accommodate groups of all sizes.
This is the first deal of its kind in Iceland. The cinemas are part of the entertainment division of Sena, which also includes film distribution and production as well as gaming.
Source:https://www.digitalcinemareport.com/article/sena-cinemas-signs-deal-movio