In Quentin Tarantino’s 1994 film Pulp Fiction, when gangster Vincent Vega (John Travolta) explains to his partner Jules Winnfield (Samuel L. Jackson) the “little differences” between Europe and the States, one example he gives is, “Well, you can walk into a movie theatre in Amsterdam and buy a beer.”
Source: Serving Alcohol in Movie Theaters Increases Revenues, Not Underage Drinking – The Market Mogul