When should you release your USD $1 billion+ Blockbuster? Given the number of releases that have radically shifted release dates (Bond in November, “Fast & Furious 9” next year), the question is more crucial than ever to box office success. In a sea of international releases, global markets, day/date, streaming and other variables, Hollywood’s wise money needs to predict a complicated market.
Source: Shifting Your Blockbuster Release Date? Head to Gower Street – Celluloid Junkie