The number on attendees lips at CinemaCon was 45. That’s how many days exhibitors ideally would like every film to play exclusively in their cinemas before the digital window kicks in. Michael O’Leary, the president and CEO of show hosts Cinema United (formerly NATO) said as much in his annual keynote at Caesars Palace. It is a different proposition for the studios, who recognise the influence of theatrical, while also serving the digital strategies of their corporate overloads with an eye on the bottom line.
Source: Six talking points from CinemaCon 2025 | Features | Screen