The Society of Motion Picture and Television Engineers (SMPTE), the organization whose standards work has supported a century of technological advances in entertainment technology, today released details about the 2017 NAB Show’s “Future of Cinema Conference: The Intersection of Technology, Art, & Commerce in Cinema,” produced in partnership with SMPTE. Scheduled for April 22-23 during the 2017 NAB Show, the conference will feature two full days of expert presentations delving into how technical innovation, artistic intent, and evolving consumption and business models will interact to shape the future of cinema.