The Multiplex Association of India (MAI), a countrywide group of cinema operators has requested studio partners, producers, artists, and content creators to help the cinema exhibition sector bounce back after the coronavirus pandemic.
In a statement issued by the association, they appealed the members of the industry to release their films in theatres, once they reopen and lockdown is lifted, and maintain the exclusive theatrical windows, which is, the number of days between a film’s theatrical release and its broader distribution, such as release on DVD or streaming platforms.
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