DCM restructures team after fresh Bond film delay
Biggest UK cinema sales house remains ‘extremely confident’ about medium’s future after pandemic. Source: https://www.campaignlive.co.uk/article/dcm-restructures-team-fresh-bond-film-delay/1709424
Cinema media owners respond to ‘unprecedented’ shutdown
Digital Cinema Media has said that it will be “temporarily pausing its advertising services until further notice” following news that cinema chains are closing their sites across the UK. Source: Cinema media owners respond to ‘unprecedented’ shutdown
What will brand experiences bring to the table in 2030?
Try to fast forward to an imaginary 2030 – it often conjures up a Black Mirror-esque landscape where people pay for their bus fares by watching ads and get a discount on their favorite clothing brands by wearing their items in … Continued
When Netflix met Secret Cinema, Stranger Things happened
The streaming service and immersive specialists teamed up for a production of its cult show. It’s 6pm in a disused warehouse, somewhere in London. Hordes of guests clad in 1980s denim, neon and puffer jackets are starting to swarm around … Continued
Cinema predicted to outpace global ad market
Spending on silver screen by advertisers to rise 6.8% from 2018. Source: Cinema predicted to outpace global ad market
Cinema boom shows people still love ads in the right environment
Young audiences are driving cinema admissions to their highest levels since the 1970s. Source: Cinema boom shows people still love ads in the right environment