formerly Mad Cornish Projectionist.
US cinema advertiser National CineMedia (NCM) recently held its upfront, during which is sells advertising much like television networks do, based on the upcoming movies/shows. NCM’s new CEO Andy England argued that Millennials are turning up for cinema in greater … Continued
The English Touring Opera (ETO) has challenged the consensus that live screening of operas in cinemas grow the overall audience for cinemas, as highlighted by Arts Professional. ETO also raises questions about research that has been done in this field, … Continued
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Data analytics specialist Movio has published a White Paper giving deep insights into female cinema goers preferences and attendance patterns. The study points to a significantly under-served demographic, representing an opportunity for both distributors and exhibitors. Source: Movio Knows What … Continued