formerly Mad Cornish Projectionist.
Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, the UK’s biggest cinema sales house told an industry audience at its annual Upfronts today. Source: https://the-media-leader.com/dcm-urges-advertisers-to-start-media-plans-with-cinema/
Biggest UK cinema sales house remains ‘extremely confident’ about medium’s future after pandemic. Source: https://www.campaignlive.co.uk/article/dcm-restructures-team-fresh-bond-film-delay/1709424
Event cinema productions across the UK – where live events such as theatre and ballet are broadcast in cinemas – will be able to carry advertising for the first time from 1st June, announce Digital Cinema Media (DCM) and Pearl … Continued
Halifax bank has become the first brand to run a ScreenX ad in the UK. ScreenX is Cineworld’s latest state-of-the-art technology that extends the screen onto the side walls of the room, creating a truly atmospheric experience that surrounds the … Continued
In a first-of-its-kind partnership with Picturehouse Cinemas, Spotify, the world’s most popular streaming service, will be taking over the pre-movie ‘turn off your phone’ moment across all screenings for two months as part of a broader campaign involving OOH, social, … Continued
The Event Cinema Association (ECA) has announced its plans for CineEurope 2019. The ECA will host the first ever slate presentation for Event Cinema in the main auditorium which will take place on Wednesday morning at 10:00, accompanied by a … Continued