formerly Mad Cornish Projectionist.
For the first time in many marketers’ working memories, the fastest-growing ad channel next year will be non-digital, and it’s a testament to cinema’s enduring audience appeal and emotional impact. Source: Mark Ritson: Cinema’s comeback is a tale worthy of … Continued
130 years since it was established, camera giant Kodak has a new strategy for success focused on entrepreneurial marketing, cool collaborations and leveraging the brand’s vintage assets to tap into the ‘new nostalgia’. Source: Kodak’s plans to bring back its … Continued
Carol Welch, Odeon’s managing director for the UK and Ireland and a former marketer, explains why the UK’s largest cinema chain is going back to its roots to rejuvenate the industry and accelerate growth. Source: Odeon on making the cinema … Continued
In the next instalment of our series exploring the effectiveness of media channels, we look at cinema advertising and its strength in targeting and ability to bring brands to life with 3D and now 4D experiences. Source: How innovation and technology are changing … Continued
Marketers have raised concerns that several Cineworld cinemas appear to be keeping the house lights up during advertising breaks after the chain recently introduced a new allocated seating policy, which they say could be negatively impacting consumer engagement with their … Continued
http://www.marketingweek.co.uk/disciplines/advertising/news/cineworlds-allocated-seating-policy-risks-throwing-shade-on-brand-ads/4011462.article