Shazam to launch interactive cinema ads
http://www.marketingweek.co.uk/news/shazam-to-launch-interactive-cinema-ads/4006476.article
Odeon to overhaul customer experience
http://www.marketingweek.co.uk/news/odeon-to-overhaul-customer-experience/4005012.article
Cinema advertising enters digital age
http://www.marketingweek.co.uk/news/cinema-advertising-enters-digital-age/4002828.article
Odeon gains its Edge
http://www.marketingweek.co.uk/news/odeon-gains-its-edge/4001448.article
ìOrange Thursdaysî launches to trump O2 film offer
http://www.marketingweek.co.uk/sectors/telecoms-and-it/%E2%80%9Corange-thursdays%E2%80%9D-launches-to-trump-o2-film-offer/3029081.article
DCM names Simon Rees to build cinema ad revenue
http://www.marketingweek.co.uk/sectors/media/dcm-names-simon-rees-to-build-cinema-ad-revenue/3026087.article