Zoom out for a wider view of cinema-goers
http://www.marketingweek.co.uk/trends/trends/zoom-out-for-a-wider-view-of-cinema-goers/3016350.article
Cineworld opens website to publishers and social media fans
http://www.marketingweek.co.uk/news/cineworld-opens-website-to-publishers-and-social-media-fans/3013010.article
3D technology takes us closer
http://www.marketingweek.co.uk/3d-technology-takes-us-closer/3008863.article