Orange Wednesdays replaced by Meerkat Movies in cinema deal
http://www.bbc.co.uk/newsbeat/31961899
Orange adds its internet users to cinema deal
http://film.guardian.co.uk/News_Story/Guardian/0,,1981297,00.html?gusrc=rss&feed=16
O2 steps into Orange Wednesdays
http://www.mobiletoday.co.uk/content/15354.asp?men=2&sub=6