Vue considers bold £600m bid for Odeon cinemas | The Drum
Vue International is reportedly considering a bold £600m bid for rival cinema chain Odeon. Source: Vue considers bold £600m bid for Odeon cinemas | The Drum
Digital Cinema Media eyes experiential and targeted ads to monetise the ‘most premium spot there is’ | The Drum
Advertising business Digital Cinema Media (DCM) is banking on increased investments behind experiential events and targeted ads to ensure the momentum behind soaring ad revenues is not just beholden to this year’s strong blockbuster line-up. Source: Digital Cinema Media eyes … Continued
Vue hires Shona Gold as chief marketer to drive customer experience | The Drum
Cinema chain Vue has appointed former Lonely Planet marketing boss Shona Gold as its head of marketing for the UK and Ireland. She replaces John de Chane, who held the position as interim head of marketing. Source: Vue hires Shona Gold … Continued
Showcase Cinemas invests £10m into luxury rebrand | The Drum
Showcase Cinemas is set to make movie night all-the-more comfortable with a £10m investment in 9,000 luxury recliners across the UK. Source: Showcase Cinemas invests £10m into luxury rebrand | The Drum
Odeon appoints 101 to revitalise the cinema chain’s creative output | The Drum
Odeon Cinemas has appointed 101 as its creative agency. The appointment sees 101 responsible for handling creative work for the cinema chain as it begins a period of brand revitalisation. via Odeon appoints 101 to revitalise the cinema chain’s creative … Continued
‘We’re just at the beginning’ of exploring online data to inform advertisers states Digital Cinema Media chief Karen Stacey | The Drum
Digital Cinema Media (DCM) installed Karen Stacey permanently as its chief executive in March and she is set on continuing the digitisation of cinema advertising within the company. Stacey spoke to The Drum about how she viewed digital technology and … Continued