Attracting Chinese tourists outside the peak summer holiday period and to Europe’s lesser frequented cities or tourist attractions is seen as one of the best ways to create growth and develop more sustainable tourism.
Dutch multimedia firm Nuformer is a specialist in motion graphics and virtual reality. Last year, the company used its creative technology to produce a giant 3D show in the Chinese city of Xian. Held during the closing ceremony of the EU-China Tourism Year, the performance showcased some of Europe’s less-visited locations.
“Well projection mapping is a technology that enables us to project very large size video footage on an object or an ancient wall like here in Xian, and the video footage that we used for this project showed lesser-known destinations in Europe,” says Nuformer CEO Rob Delfgaauw.
One of the key objectives of the EU-China Tourism Year was to promote off the beaten track and out of season locations.
In addition, the year-long campaign sought to build stronger business links and more than 1000 EU companies, including many small and medium-sized enterprises, took part in Business to Business matchmaking events.