Tesco and Sony come on board as DCM Switches to Digital advertising offering

Digital Cinema Media (DCM) has switched to Digital, which is claims will offer advertisers ‘a faster’, ‘more flexible’, and ‘more creative cinema medium’ with Sony and Tesco being amongst the first to benefit. The move heralds a new era in cinema advertising and brands are already taking advantage of the options for shorter lead-times and greater freedom to choose, change and adapt messaging.