Believe it or not, this year’s CineEurope in Barcelona marks 14 years of Delta’s work (and my involvement) at the show. Over that time, apart from having lost all my hair (unrelated, I promise), I’ve seen many changes to the format, location and vibe of the show itself, not to mention thousands of different movies being promoted over the years. In the same way that we’ve seen technology come to the forefront of how films are made and consumed over the past decade, so too has it influenced the marketing of these films. CineEurope is the perfect microcosm of these changes: The show has been able to improve year on year for decades to provide a more immersive, interactive and impactful experience for visitors.
Source: The Big Picture: Behind the scenes at CineEurope | Film Journal International