In a cluttered, digital-first world, capturing fragmented attention is increasingly difficult and particularly so for younger audiences – but Cinema is cutting through the noise. Unlike other media platforms that are plagued by ad-skipping, multi-tasking, and distraction, Cinema provides a focused, immersive, and high-quality environment that naturally captivates.
Source: The big screen’s super-power: How Cinema is winning Gen Z’s hearts and minds | Mi3