The proliferation of entertainment services provided by streaming services seems to have a significant impact on people’s willingness to leave their homes to visit a movie theater.
A recent survey found that only 14 percent of US adults visited a movie one or more times a month. The multitude of cable and platform options, such as Netflix, Amazon Prime and Hulu, make it all too easy for movie lovers to choose to spend their dollars on movie tickets.
However, there are some new technologies that may motivate people to re-enter the big screen.
On a Wednesday night in downtown Los Angeles, technology experts and die-hard movie fans like Michael Sandoval, founder of MUSE TV, gathered to take a VIP look at the latest attempt to inspire people to get off their sofas and back in the theatre.
“I go to the cinema a lot. I’m a movie critic during the day, so I’m here all the time, “ Sandoval said. “And always in search of the new innovations in the cinema world. ”
Sandoval has come to test the new fascinating Cinema Experience Technology called ICE, which makes its American debut at the first ICE Theater in the US, which was built in one of Regal L.A. Live’s auditoriums.
“I’ve heard it’s a different kind of experience and a different kind of screen layout,” Sandoval said. It should devour you. I am very curious how it will be. “
ICE combines state-of-the-art design and image technologies with a unique, intense sensory experience.
Shelby Russell, Senior Vice President for Live Cinemas and Marketing, explains, “It’s a whole auditorium experience. So it’s a unique way to watch the movie that actually immerses you in the movie. So the auditorium has LED lighting on the sides that match scenes from movies, so you can better immerse yourself in the movie. They actually feel part of the movie. “
Sandoval takes a seat in the theater and places his phone on a built-in armrest charger.
“The seats are very comfortable. They feel like real leather. You have a USB port on the side of the chair. Yes, they are really nice. You can tell they spent some money, “ he said.
ICE was developed three years ago by CGR, one of the biggest film exhibitors in France. There are 32 ICE theaters in France.
The ICE cinemas feature pure RGB laser projection, Dolby Atmos sound and LED panels flanking each side of the auditorium to fill out the peripheral view of the moviegoers and complement the feature film shown on the main screen.
Source: The Ice Screen technology is the latest attempt to attract movie fans – The Media HQ