The importance of authenticity in modern cinema

In the age of meticulous digital effects, stringent budgets and competitive cinema, there is little room for error when it comes to a film’s strict production. Hollywood executives are fully aware of this too, often spending more time on post-production and marketing to wrap their sub-par product in appealing wrapping paper and a glitzy trailer before posting it to cinemas.

Time is of the essence in the contemporary industry, with your rival quick to hop on the latest trend unless you can get their first, leaving little time for the pre-production team to properly design the fantastical world in question.

Source: The importance of authenticity in modern cinema