The Interesting Failure of Cinema-on-Demand

Cinema-on-demand has suffered a major setback with the announcement that Pathé Switzerland and Cinérive are terminating their year-long trial with Gokino.ch. The concept of social media and group booking of films remains a tantalising prospect for cinemas, with several platforms around the world promoting the concept, but continues to face numerous practical problems that seem to inhibit it from moving beyond a proof-of-concept stage.

Source: The Interesting Failure of Cinema-on-Demand