From Tiger King to The Serpent, hit TV shows have become cultural currency in an era defined by lockdowns.
With millions of Brits forced to stay at home, film and TV has been one of the few avenues for entertainment over the last year, providing a much-needed dose of escapism during the pandemic. But for broadcasters, increased consumption has often failed to translate into higher revenue, with steep declines in the advertising market compounded by a shutdown in production.
Despite this, the UK’s booming production sector has battled through the crisis and, as companies eye a return to normality, the arms race to produce the best new content looks set to continue.
Source: https://www.cityam.com/the-show-must-go-on-how-uk-film-and-tv-ploughed-through-the-pandemic/