“Twenty years ago, when I started this job, we were looking at solar and it was almost a joke. People would say, ‘Twenty years ago, solar was twenty years away. Now here we are twenty years later, and solar is ten years away.” Art Justice, Cinemark’s executive in charge of energy management since 1999, has seen solar-powered movie theaters go from a sunny dream to something the exhibition industry has actively—if cautiously—begun to embrace.