In the world of business, great stories often begin with a chance encounter, an unexpected spark of inspiration, or a serendipitous moment. The journey of Advanced Media Trading (AMT), the leading distributor of professional broadcast, photo, video, and broadcast equipment and accessories in the MENA, is one such story that started with a fortuitous meeting between two young men, Kaveh Farnam and Alaa Al Rantisi, back in 2002.