The reasons for not seeing a movie in the theaters are myriad. An aversion to crowds. Better home entertainment systems. Milk Dud allergies. General misanthropy. Being a time-traveler from the 18th-century who doesn’t want to be crushed by these strange, bellowing giants. But if you’re like most people in America, the No.1 reason is inflated ticket prices, with 53 percent of respondents to a recent poll saying cost is the deciding factor in their choosing to stay in and text from their couch instead while a film plays vaguely in the background. With the domestic box office sliding 5 percent in 2014—and while average ticket prices rose to over $8 in theaters that you’d probably like to go to, considering what you actually pay—these new findings are certain to give theater owners pause before they return to affixing $7 price tags to Raisinets.
via Tickets too expensive to see shitty movies in awful theaters, survey says · Newswire · The A.V. Club.