So which movie and TV franchises dominate the UGC landscape, and which deliver the most bang for the buck — as in, “engagements,” an overarching term for likes and comments? Using data from content analytics and tech firm Vobile, official presenter of the “Fandomination” special report, VIP+ dug into the most popular franchises on YouTube by tracking the output of fans turned creators.
Source: Top Entertainment Franchises on YouTube: A Special Report – Variety