Towards the future: New technologies hold promise for a livelier cinema experience

Ten years ago, digital-cinema projection, still not ubiquitous, was viewed as the ultimate game-changer in our industry. Never before had there been such a shift in cinema processes or technology affecting every exhibitor. True, there have been big evolutions in sound, seating and concessions—but these real enhancements still were not a change mandated to occur in a relatively short window.