Cineworld, one of the U.K.’s leading movie theater chains, has launched its biggest brand campaign in three years.
The campaign, which has been named “The Unmissables,” has been designed to drive up admissions through online bookings and encourage more consumers to sign up to its Unlimited card membership, which provides access to an unlimited number of films per month.
via U.K. Exhibition Chain Cineworld Launches ‘Unmissables’ Campaign | Variety.