A popular narrative emerged during the first phase of cinema reopenings in the summer of 2020: drive-ins—purportedly unaffected by most Covid-19 restrictions—were enjoying a land-office business. The reality was significantly bleaker than the rosy picture painted in those reports. Boxoffice Pro spoke with United Drive-In Theatre Owners Association (UDITOA) president John Vincent Jr. ahead of the association’s first convention since the onset of the pandemic to get a sense of how Covid-19 did, in fact, affect the drive-in business—and why he believes the sector’s recovery will carry on unabated, despite the hardships of recent years.
Source: UDITOA 2022: How Drive-In Cinemas Have Endured the Pandemic – Boxoffice