UK’s Odeon Cinemas to test movie theater iBeacons, expand pre-show experience

In the latest news about Apple Inc.’s (NASDAQ:AAPL) iBeacons, Britain’s Odeon Cinemas is looking to bring smartphone use to one of the locations where it is generally forbidden and considered quite gauche as well, the movie theater. The beacons, which transmit highly location-specific data via Bluetooth Low Energy (BLE), will be added to the cinema chain’s properties to ascertain to what extent they actually improve the customer experience there. – See more at: http://www.pfhub.com/uks-odeon-cinemas-test-movie-theater-ibeacons-expand-pre-show-experience-879/#sthash.n4YjXMmp.dpuf