The International Union of Cinemas (“UNIC”) is the European trade association speaking on behalf of cinema operators and their national federations across 36 countries.
The cinema technology landscape across the world is changing rapidly, due both to the transition to digital cinema and the development of an increasing array of technology options aimed at improving the film-viewing experience in theatres.
Many UNIC members make regular investment in high-end technology to provide cinema-goers with the most immersive and engaging experience possible. Making such investment choices does not come without challenges.
Alongside the many practical challenges of installation, operators must be confident that upgraded theatres will provide a tangible return of investment in the future. Cinema operators are ultimately responsible for the quality of the image and sound of theatrical presentations – both to their audience and to those who created the film.
UNIC members want to screen as many films as possible in the many sound and image formats that are now available and featuring in an increasing number of screens around the world. From Premium Large Formats (PLFs) to immersive sound, laser projection and High Dynamic Range (HDR), the possibilities in terms of technology are practically endless.
formerly Mad Cornish Projectionist.