Universal has responded to Cineworld and Odeon’s decision to reject new films made by the studio.
The cinema chains announced the move after the studio decided to release Trolls World Tour at home because of coronavirus.
The Trolls sequel, which was released on 10 April, has since made an estimated $100m in North America alone.
NBCUniversal CEO Jeff Shell went on to tell the Wall Street Journal on Tuesday (28 April) that even after cinemas reopened, the company would keep releasing films in both formats, which prompted a backlash from AMC Theatres and Cineworld.
Now, Shell has doubled down on his stance, telling Variety that home releases will be a part of the studio’s business model from here on out.
Read more: https://www.independent.co.uk/