Universal this weekend become the first Hollywood studio to release a major blockbuster in cinemas on digital equipment that falls short of the specifications set out by DCI.
Rather than abandoning the hard-fought DCI guidelines, this arguably demonstrates Universal’s pragmatism in the one market in the world where so-called e-cinema equipment proliferates: India. Other US studios will be following the release with interest and some could well end up following Universal’s lead.
via Universal’s Pragmatic “Fast & Furious 7” E-Cinema Release – Celluloid Junkie.