The automotive pavilion was a masterclass in crafting an immersive visual narrative. It wasn’t just about showcasing BMW’s latest car model; it was an artful orchestration of spatial layout, lighting, and impactful design elements. The large scripted display, accentuated by dynamic videos, not only spotlighted the sleek design of the new vehicles but also cleverly enticed and engaged the audience.
A deliberate amalgamation of cutting-edge lighting techniques and futuristic spatial design not only created a visually captivating setting but also invited a sense of interactive exploration, drawing a curious crowd keen on experiencing the forefront of automotive innovation.
Source: Visual charm of the 6th China International Import Expo – SHINE News