Tim Richards, CEO of European cinema chain Vue, and Clare Binns, joint managing director of the UK’s Picturehouse Cinemas, have pledged to work closely with distributors as cinemas reopen in the UK over the next few months and have each signalled a flexible windows policy, temporarily at least.
“Things are changing, evolving,” said Binns of the relationship the Cineworld-owned exhibitor-distributor is forging during the pandemic with UK distributors. ”We can’t look in a crystal ball to see exactly how it will all end. But I think it’s good news for cinemas, good news for customers and good news for distributors.”