As JB Perrette, WBD president and CEO of global streaming and games, explained during the new service’s grand unveiling in April, the HBO brand targeted adults with edgy fare. “It’s not exactly where parents would most eagerly drop off their kids,” he said. “And yet Warner Bros. Discovery has some of the best-known kids characters, animation and brands in the industry. Not surprisingly, the category has not met its true potential on HBO Max.”
Source: WBD’s Max Kids Content Strategy Will Be Key to Success – Variety