If you were to run a poll amongst cinema-goers worldwide asking them why they go to the movies, the result would overwhelmingly be a combination of escapism from the real world and the social experience. As a sector that can temporarily no longer meet either of those objectives, it has never been more critical to find innovative ways of engaging with customers.
Source: https://celluloidjunkie.com/2020/04/08/what-cinemas-do-to-stay-in-touch-with-patrons-while-dark/