Virtual reality headsets, tailored to the individual, and moviegoing, a group activity, might seem poles apart, but various VR business models will be rolled out at CinemaCon, where it is expected to be trumpeted as the newest addition to the multiplex. A bullish Imax is already developing its plan to install VR pods in theaters and other public spaces with a test site, the VR Experience Centre near The Grove in L.A., supported by content deals from the likes of David Ellison’s Skydance and game developer Ubisoft. (Regal is developing two pilot centers in L.A. and New York, and AMC is planning a N.Y. site.) “It’s designed to be social,” says Imax CEO Richard Gelfond of the Imax installation, which lets friends watch a monitor to see what the headset-wearer is experiencing. (It’s also working on multiplayer games.)
Source: What Could Virtual Reality Bring to the Cinema? Stakeholders Converge on CinemaCon | Hollywood Reporter
Like this:
Like Loading...
Related
