What do young people really want from your cinema? – Independent Cinema Office

Guest post by Alice Quigley, Marketing Coordinator, Film Hub South West & West MidlandsOn a fairly frequent basis – at events, during workshops, in articles – I’ve heard people say that young people aren’t that interested in the cinema anymore. Which would be a huge cause for concern if it were true. However, in her excellent recent article for Sight & Sound, Screening it for themselves: young DIY British film programmers, Simran Hans points out that 15-to-24 year olds are in fact the largest sector of the cinema-going audience and last year accounted for 29% of the UK cinema audience and goes on to spotlight some of the many interesting events young programmers across the UK are working on. Admittedly a decent swathe of this percentage are watching blockbusters at the multiplex, but that isn’t the full story. Loads of independent venues are doing great work already to welcome this age range, but there is plenty more we as the independent exhibition sector can do to make sure our doors are truly open to people this age.

Source: What do young people really want from your cinema? – Independent Cinema Office