The question to those who have yet to return during Covid, is: What will tempt you back to the big screen? In the UK, cinemas have only just reopened. This was a question that through months of lockdown I had pondered. What was going to get me out from the comfort of home and lure me back into a cinema (particularly a multiplex). Cinema has become something of a contentious subject anyway. Purists will bemoan the increasingly soulless experience, perhaps ruined by obnoxious sound systems, and even more obnoxious fellow patrons, unable to switch their phone off for two hours.
There’s an element of truth in that. I’m not an expert, but even I have found that some venues (particularly ‘big’ chains) don’t know how to set up a sound system. Or I come out with as much ear damage as a Heavy metal concert inside a shipping container. In part too, the dearth in interesting selections (particularly outside of Indie cinemas) has been something that I hoped would change, and in more recent times signs are good.
formerly Mad Cornish Projectionist.