An immersive experience is a form of entertainment or interaction that fully engages and engulfs the senses of an individual, creating a sense of being physically present in a simulated or virtual environment. It goes beyond traditional forms of media consumption by providing a multi-dimensional and interactive experience. It transports the user to a different reality, blurring the lines between the physical and digital worlds.
In an immersive experience, users are not just passive observers but active participants in a carefully crafted environment. They are able to interact with the content, manipulate objects, and explore the virtual space. This level of engagement allows individuals to have a deeply personalized and impactful experience.
Source: https://citizenside.com/technology/what-is-an-immersive-experience/