Try to fast forward to an imaginary 2030 – it often conjures up a Black Mirror-esque landscape where people pay for their bus fares by watching ads and get a discount on their favorite clothing brands by wearing their items in populated areas frequently.
While this can seem a little disconcerting, undoubtedly one of the pros of buinesses wanting to engage audiences is the enjoyment that can be had at an brand experience and the way these events can lead to new discovery.
Audiences continue to become demanding while wanting to build lifelong affiliations with companies that align with their personal values.
Source: https://www.campaignlive.co.uk/article/will-brand-experiences-bring-table-2030/1673719