I recently found myself in the movie theatre watching a real big screen movie. The only reason I was convinced to head for the movie theatre was that someone had mentioned to me that the movie was a blockbuster, and I desperately needed to know what a blockbuster looked like. The other reason, and of more significance, is that the person who convinced me to attend was paying for the movie ticket, popcorn, dinner and the fare back home. I had cut down my investment in the venture to just my eyesight and I was still worried about the return on investment.
Source: LIFE BY LOUIS: What’s the formula for watching movies to the end? – Daily Nation