Shakespeare with a side order of popcorn. Russian ballet on the big screen. Live opera at your local Vue. Over the past few years, thousands of us have sat down in cinemas to watch performances as they’re streamed live on to the big screen. It’s called ‘event cinema’ and it accounts for 3 percent of all box office returns in the UK – 20 percent in some cinemas.
Source: What’s watching live event theatre at the cinema really like? – Time Out