At the tail end of March, Digital Cinema Media (DCM), the UK’s largest cinema ad sales house, hosted its annual upfronts in the Leicester Square Odeon.It was a way to celebrate cinema’s strong start to the year and look ahead to the 2025 and 2026 film slates, but also an opportunity for brands to consider whether to position the media channel more prominently on their AV plans.
Source: Why cinema is becoming more prominent on AV plans — with DCM’s Karen Stacey – The Media Leader