When Bill Gates coined the phrase ‘content is king’ 26 years ago, no one could have imagined how much content would turn media and entertainment on its head. When the mid-noughties heralded the era of Google, Facebook and YouTube, the way content was created and who created it changed overnight, with blogs, podcasts, infographics and GIFs becoming the norm.
During the 2020 lockdown, demand for content reached new heights with people spending an average of 2.5 hours every day on social media and messaging apps, mostly looking at content. When lockdowns began, 50% of streaming video subscribers increased the time they spent watching content.
Source: Why content is king – perspectives from content creators and filmmakers – BroadcastPro ME