Disregarding the noisy neighbours for just a second, in just 14 years the Marvel Cinematic Universe (MCU) has fundamentally changed the way that modern blockbusters are consumed, releasing 27 films that each form a singular serialised network of content, supported by TV shows and cartoons that feed into one cinematic behemoth. Each segment of the continued comic-book-inspired story relies on the previous instalment in the series, maintaining a momentum of consistent quality that never dips below a standard average; a well-oil machine preserved by a reliable formulaic lubricant.
Source: Why is the movie ‘multiverse’ the new cinematic trend?